The World's First 100% Permission Based Text Messaging
"Mobile marketing" is the buzzword right now in the advertising world.
It's not just the demographics that have consumer-product companies, big retailers, and entertainment outfits in a tizzy. Mobile devices also carry the promise of a new era in advertising -- one where a marketer is not only virtually guaranteed that its message will be read but one where it can usually control when the message will be read. A Hollywood studio can send a message pumping up a big release around the time most people are making their Friday-night plans. A restaurant can send a discount offer just before lunchtime. Or the corner bar can send happy-hour coupons as urbanites are getting off work.