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Search Engine Optimization - What Is Search Engine Optimization (SEO) - Part 18

clydethorburnclydethorburn Search Engine Optimization (SEO) Search Engine Optimization (SEO) May 30, 2008May 30, 2008 Add comment1 comments Views350 views
From a search engine optimization perspective, press releases announce your website quickly and your press releases arrive on the first page of the Google search engine after three to five days (on average).

Ezine articles on the other hand are written to support your press release. They take longer to get to the first page of the Google search engine but once they land there, they will stay there for much longer than the press release. This is another important search engine optimization technique. The Ezine articles that you write in support of your press releases need to be more personal.

Press releases are not personal and are written in third person. From a search engine optimization and marketing point of view, make the content of your Ezine articles more personal. The additional paragraph and subsequently the whole Ezine document, which is the extension of your press release, will be seen by the Google search engine spiders as completely new content.

This is another critical search engine optimization technique. Just by adding a paragraph or two of keyword rich content to your Ezine article will be seen by the search engine spiders as totally unique content. Your press release will also be seen by the search engine spiders as unique content. This is powerful and effective search engine optimization.

This search engine optimization technique is completely legitimate because you are not copying and pasting content at all. You are giving good relevant information in this ezine article, taken from your press release and you are adding additional relevant specific content at the end of the article as well. If you apply this search engine optimization technique to your press releases and your subsequent articles you will be practicing effective SEO.

Clyde Thorburn
Search Engine Optimization Services Specialist

http://www.mortgageleadgenerationonline.com
http://www.freemarketingsystem.net
http://freemarketingsystem.veretekk.com
http://freemarketingsystem.leadsomatic.com
Landline: 2711 432 2225
Skype ID: clydethorburn
Yahoo IM: crthorburn
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